2017 By the Numbers

Profile of the attending meeting professionals:

  • Corporate: 29%
  • Incentive: 3%
  • Third party: 47%
  • Association: 11%
  • SMERF: 3%
  • Other: 5%

 49% of the attending planners had never attended before

 Impact of attending Florida Encounter (respondents could check all that applied):

  • Book more cities/locations: 53%
  • Considering new facilities or properties: 86%
  • Book more meetings: 36%

 83% of respondents indicated that they want to attend Florida Encounter again